Kasim Lasi
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  • Client: : OnePlus
  • Category: : Social, Digital
  • Contribution: : Creative Direction, Craft

OnePlus: DR-1 Shop & Social campaign

The Why

The DR-1 is an advanced aerial quadcopter which started out as an April Fools prank but ended up being an actual limited edition product.

I was tasked to work up some creative concepts to promote the product across their eCommerce pages and social media channels.

The What

I initially looked at two different shop hero graphics, one on a black background with an elevated slant on the product mimicking flight and another route that I decided to go with as I felt it was more creative and plus OnePlus is known for its creative/ edgy marketing.

The secondary route rotated the birds eye view of the DR-1 making it look like a ‘+’ sign and positioned it so it that it connected back to the OnePlus logo.