Volunteering Village is concept we came up with for a section where you can find out all about how you can be a part of our cause.
We wanted to set a warm and community like feeling of a village where we want you to feel right at home with volunteering for people affected by cancer.
On the page you could learn about other volunteers and just be able to simply enter your postcode and browse through what’s available in your area.
This campaign consisted of the Volunteering Village landing page refresh (which had to adhere to current CMS restrictions and modules), System emails, hero panels and ads on other sections of the site,two banner ad campaigns, one of which was created and animated.
Volunteering applications doubled within the first month of launch.