Kasim Lasi
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  • Client: : Amazon
  • Category: : Ideation, Store Display, Branding
  • Contribution: : Creative Direction

Amazon Whole Foods Market store display

The Why

To promote business integration, Prime Now among other Amazon Brands had a window spot at the Kensington Whole Foods Market store throughout January 2018.

The What

Although there were a series of windows used to represent different Amazon products and services our focus was on the Prime Now display which had one of the larger spaces.

We had pitches from 3 different display agencies and selected one who presented some initial ideas which we pushed and evolved through art direction.

The idea we pushed was to create a natural home environment that had Prime Now delivery bags and products literally being delivered to the front door supported by a living room and dining table scene. The large HD screen played an animation showcasing how our services work to the passing public.